DITA - SOHO

Bravo DITA, and an EXTRA bravo for Natasha at the SOHO showroom!!! I had interest in the DITA Mach-five matte blacks for a while and decided to visit the SOHO showroom to try them on. First off, they are a very well made and a uniquely beautiful pair of shades. Instant sale for me! I'm a bit finicky with the look of glasses and lean toward WELL MADE good looking items and they fit the bill. A quick reference ask from Natasha about the look just to confirm and I was satisfied. Satisfied so much that I asked to see some other styles to replace an old pair, and something dark or tortoise shell to add for formal and business occasions. Natasha's patient help, sense of style and product knowledge led me into the Statesman 7 root beer and the Sequoia in burnt timber. I also used DITA's lab for progressive transitions lens making and the work was PHENOMENAL! They shipped them to me and it was a no hassle experience led by Natasha and her expertise. Ty again Natasha at SOHO, you made me an endearing repeat customer of your brand.

I'm so grateful to Dita for repairing my glasses. Not only do they have a huge selection of beautiful frames, but Ariel, who helped me, was a fantastic representative. Their kindness and expertise made the whole process easy and stress-free. I highly recommend them!

Dita Soho delivers an exceptional shopping experience from start to finish. The quality of their eyewear is top-tier, and the craftsmanship speaks for itself. The customer service is just as impressive--the staff is knowledgeable, attentive, and genuinely helpful in finding the perfect pair. I have over five pairs and continue to add to my collection because the designs, fit, and quality are unmatched. Whether you're shopping for something specific or just browsing, they make the process smooth and enjoyable. If you're looking for luxury eyewear with outstanding service, Dita Soho is the place to go. Highly recommend!

Honestly after discovering DITA & this store, I cannot go anywhere else for sunglasses or glasses ever again. Highest quality glasses on the planet. I've been here many times. Michael, Ariel, and the staff are all amazing people. Always very helpful!

My wife and I have been loyal Dita fans for over a decade, and our experience at the Soho store only reinforced why we love this brand. Ariel, the store manager, truly made our visit special. His customer service was outstanding--he went above and beyond to help us each find the perfect pair of sunglasses. The quality of Dita speaks for itself, but Ariel's attention to detail and care made the experience even better. If you're in Soho, definitely ask for Ariel. Highly recommend!

This store is upscale eyewear store. However, they lack the amount of personal attention required for such types of stores. I would rather go to LensCrafters if I need to figure out stuff myself. Staff here is non motivated and won't help you until asked.

Natasha was great! She tentatively helped me and looked for glasses that fit my face. She also explained differences between glasses and put the ones I was interested in in a note so that when I came back, I will know which ones I looked into as I couldn't decide myself in one visiting.

Absolutely amazing experience again. This is my third time buying glasses from DITA. Michael in the Soho location is fantastic. He was with me every step of the way during the buying process. He made it easy and made me comfortable the entire time I was in the store. The quality of DITA are so much better than any pair of glasses I've ever worn. Their styles are timeless. Do yourself a favor and just stop into any of their stores so you can experience world-class customer service and see for yourself just how great the quality is of their glasses. You won't be disappointed.