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DITA - SOHO

📍 273 Lafayette St, New York, NY 10012, United States
[x] Active Centre⭐ 4.7/5 (88 reviews)🏆 Expert Choice🕐 11 am-7 pm📞 +1 212-431-8900⏱️ 3 min read
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DITA - SOHO

Eye Care Provider
🏢
273 Lafayette St, New York, NY 10012, United States New York, New York 10012
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dita.comOfficial Website
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Area / Ward
Manhattan
📮
PIN Code
10012
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Plus Code
P2F3+GG New York, USA
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Timings
11 am-7 pm
Verified May 2026
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DITA - SOHO

📞 +1 212-431-8900
📍 273 Lafayette St, New York, NY 10012, United States...
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📷Photos (812)
Customer Reviews
4.7
★★★★☆
88 reviews on Google
5★
76
4★
5
3★
3
2★
1
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3
BT
Bigmag The Fisher⭐ Local Guide
Aug 28, 2025
★★★★★
Bravo DITA, and an EXTRA bravo for Natasha at the SOHO showroom!!! I had interest in the DITA Mach-five matte blacks for a while and decided to visit the SOHO showroom to try them on. First off, they are a very well made and a uniquely beautiful pair of shades. Instant sale for me! I'm a bit finicky with the look of glasses and lean toward WELL MADE good looking items and they fit the bill. A quick reference ask from Natasha about the look just to confirm and I was satisfied. Satisfied so much that I asked to see some other styles to replace an old pair, and something dark or tortoise shell to add for formal and business occasions. Natasha's patient help, sense of style and product knowledge led me into the Statesman 7 root beer and the Sequoia in burnt timber. I also used DITA's lab for progressive transitions lens making and the work was PHENOMENAL! They shipped them to me and it was a no hassle experience led by Natasha and her expertise. Ty again Natasha at SOHO, you made me an endearing repeat customer of your brand.
Review photo
AP
Artem Popovych
Oct 01, 2025
★★★★★
I'm so grateful to Dita for repairing my glasses. Not only do they have a huge selection of beautiful frames, but Ariel, who helped me, was a fantastic representative. Their kindness and expertise made the whole process easy and stress-free. I highly recommend them!
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LS
Lionel Sanabria⭐ Local Guide
Mar 26, 2025
★★★★★
Dita Soho delivers an exceptional shopping experience from start to finish. The quality of their eyewear is top-tier, and the craftsmanship speaks for itself. The customer service is just as impressive--the staff is knowledgeable, attentive, and genuinely helpful in finding the perfect pair. I have over five pairs and continue to add to my collection because the designs, fit, and quality are unmatched. Whether you're shopping for something specific or just browsing, they make the process smooth and enjoyable. If you're looking for luxury eyewear with outstanding service, Dita Soho is the place to go. Highly recommend!
BK
Burkay Kaplan⭐ Local Guide
Jun 08, 2019
★★★★★
Honestly after discovering DITA & this store, I cannot go anywhere else for sunglasses or glasses ever again. Highest quality glasses on the planet. I've been here many times. Michael, Ariel, and the staff are all amazing people. Always very helpful!
Review photo
PH
Pan Hompluem⭐ Local Guide
Sep 05, 2024
★★★★★
My wife and I have been loyal Dita fans for over a decade, and our experience at the Soho store only reinforced why we love this brand. Ariel, the store manager, truly made our visit special. His customer service was outstanding--he went above and beyond to help us each find the perfect pair of sunglasses. The quality of Dita speaks for itself, but Ariel's attention to detail and care made the experience even better. If you're in Soho, definitely ask for Ariel. Highly recommend!
PS
Pratik S⭐ Local Guide
Apr 16, 2023
★★★☆☆
This store is upscale eyewear store. However, they lack the amount of personal attention required for such types of stores. I would rather go to LensCrafters if I need to figure out stuff myself. Staff here is non motivated and won't help you until asked.
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ES
Elle Sakamoto⭐ Local Guide
Mar 14, 2025
★★★★★
Natasha was great! She tentatively helped me and looked for glasses that fit my face. She also explained differences between glasses and put the ones I was interested in in a note so that when I came back, I will know which ones I looked into as I couldn't decide myself in one visiting.
MS
Matthew Silver⭐ Local Guide
Aug 02, 2022
★★★★★
Absolutely amazing experience again. This is my third time buying glasses from DITA. Michael in the Soho location is fantastic. He was with me every step of the way during the buying process. He made it easy and made me comfortable the entire time I was in the store. The quality of DITA are so much better than any pair of glasses I've ever worn. Their styles are timeless. Do yourself a favor and just stop into any of their stores so you can experience world-class customer service and see for yourself just how great the quality is of their glasses. You won't be disappointed.
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📈Quick Comparison: Top Eye Clinics in New York
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DITA - SOHO Current⭐ 4.7 (88)✅ YesView Details
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LensCrafters ⭐ 4.9 (2053)✅ YesView Details

Comparison based on verified Google Maps data and user reviews.

[?]Frequently Asked Questions
Where is DITA - SOHO located? +
DITA - SOHO is at 273 Lafayette St, New York, NY 10012, United States, New York, New York 10012.
What services does DITA - SOHO offer? +
DITA - SOHO provides comprehensive eye care including services for this business. Call +1 212-431-8900 for specific service availability.
What are the opening hours of DITA - SOHO? +
DITA - SOHO is open 11 am-7 pm. Open all days.
Does DITA - SOHO accept walk-in patients? +
DITA - SOHO in New York accepts both appointments and walk-ins, though appointments are recommended for specialized services.
What is the average consultation fee at DITA - SOHO? +
Consultation fees vary by service at DITA - SOHO. Basic eye exams typically start from $50 to $150 in New York, while specialized treatments and surgeries may cost more.
Is DITA - SOHO equipped for emergency eye care? +
DITA - SOHO provides emergency eye care services for conditions like eye injuries, sudden vision loss, or severe eye pain during operating hours.

About DITA - SOHO

California based Dita Eyewear handcrafts our Eyewear and sunglasses in Japan. Craftsmanship that Celebrates the Unseen. With over 30 years of Heritage our focus has been one thing: Perfecting the Art of Eyewear. We aren't a fashion house license, We are independent. Defined by Details not Logos, We Specialize in Japanese Quality.

How to Get Help at DITA - SOHO

To visit DITA - SOHO in New York, call +1 212-431-8900 to schedule an appointment or walk in during business hours. Bring your medical history and any current eyeglasses or contact lenses.

Why Choose a Verified Eye Clinic in New York?

Choosing a verified eye clinic like DITA - SOHO in New York ensures you receive professional care from qualified specialists using modern equipment and approved treatment methods.

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9.8/10
Trust Score: Excellent
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🗺️Location
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🕐Opening Hours
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Monday11 am-7 pm
Tuesday11 am-7 pm
Wednesday11 am-7 pm
Thursday11 am-7 pm
Friday11 am-7 pm
Saturday11 am-7 pm
Sunday11 am-6 pm
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📍Nearby Centres
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443 m away
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31 m away
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551 m away
Verified Eye Clinic Listing This listing has been verified for accuracy of contact details, professional credentials, and active operation status.
Registry Code: GBP-VET Last Vetted: May 2026

Google Place ID: ChIJB_iHFY9ZwokRprl93ZAjn54