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Shopko Optical

📍 2304 S Main St, Rice Lake, WI 54868, United States
[x] Active Centre⭐ 4.6/5 (252 reviews)🏆 Expert Choice🕐 8 am-6 pm📞 +1 715-236-7906⏱️ 3 min read
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Shopko Optical

Eye Care Provider
🏢
2304 S Main St, Rice Lake, WI 54868, United States Rice Lake, Wisconsin 54868
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PIN Code
54868
📌
Plus Code
F7G7+HG Rice Lake, Wisconsin, USA
🕐
Timings
8 am-6 pm
Verified May 2026
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Shopko Optical

📞 +1 715-236-7906
📍 2304 S Main St, Rice Lake, WI 54868, United States...
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Customer Reviews
4.6
★★★★☆
252 reviews on Google
5★
204
4★
24
3★
7
2★
4
1★
13
PF
Paula Frisinger
Dec 09, 2025
★☆☆☆☆
I tried to reschedule an exam yesterday at 5:55pm the website says open till 6pm. No one there place was totally dark. I call today and spent more time on hold than talking to someone only to be cut off each time I tried to talk to someone. Then I find out only certain insurances are taken for digital exams. Might be helpful to have that on the website.
LM
LaVerne Martin
Dec 02, 2025
★☆☆☆☆
I have been coming to shopko for a few years they have been great until today! I called them yesterday explained that after my doc exam & visit I got pink eye and had to toss the contacts they gave me to try & went back to pick up my glasses.yesterday I called the day before they were so nice & told my I could have my trials sent to my house! But today I came & explained my situation again the wouldn't give a pair to get by til the temps came!I had to argue & reexplain but I got no contacts til my trials come in ! I had to drive far to get here!I won't come back here & or my family that I recommend this place to!
KA
Kandice Anderson
Aug 15, 2025
★★★★★
Kim was the absolute best. She was patient and kind. Her positive attitude made my experience selecting glasses extra great. I truly appreciate the friendly staff.
PL
Peter LeJeune⭐ Local Guide
Oct 11, 2025
★★★★★
Outstanding place for glasses. Customer service is prompt, fast, and friendly. Highly recommend!
TH
Tina Hass⭐ Local Guide
Feb 17, 2025
★☆☆☆☆
This was my first encounter with this corporation and now will be the last. The store in Rice Lake is unorganized, unprofessional and they blatantly will lie to your face. I have no idea what my eye insurance covered because I was sent a bill every chance they could get. I was told 50% off glasses with purchase of my contacts. I was told my contacts were covered by my insurance if I paid for my glasses. I paid over $700 for my glasses and over $700 for my contacts. I also paid for my eye exam for contacts that I was repeatedly told was covered, but ended up paying $30 for that too. Then I received another bill for $200 for my contacts after spending over $500.00 on them to begin with! This place is an utter joke! I spoke with Sam last week asked for a copy of my prescriptions and I would pick them up today (Monday). I walked in there this morning and a girl was sitting at a fitting desk. She asks if she can help me? I explained why I was there and in a snarky tone, she asks did you call ahead for it? Yes, last Thursday. Well there's nothing here. NOT my problem. Do your job! God knows I just paid you enough to print two pieces of paper off! Worst company ever! You've been warned.
KL
Kristen Laport⭐ Local Guide
Apr 18, 2025
★☆☆☆☆
The selection of glasses is terrible. The customer service is terrible (minus one of the girls, I think her name is Becca, she was great). The Dr was nice but I felt like I was more of an inconvenience to him than anything. There was one particular women who was beyond rude and made me decide to never go back. If I knew her name I'd share it but unfortunately I dont. Overall a very disappointing experience for a business that has such great reviews.
KB
Kristin Brown
Jul 24, 2025
★★★★★
I took my 8 year old daughter in for an eye exam in Rice Lake. We started off with Mikayla and then had the exam with a telehealth doctor. Mikayla explained the whole process to my daughter so she understood the process and was comfortable. The process was quick and easy.
LL
Lynn Lesik
Aug 01, 2025
★☆☆☆☆
Made 5 trips there,4 different pairs of glasses and none of them were made right,was very disgusted and disappointed,first pair the bifocals weren't correct in them 2nd and 3rd pair were metal frames that were scratched,4th pair I chose plastic frames due to the metal frames being scratched,the plastic frames were fine but the lenses in them had ripples,which made things look blurry,so I got a refund and going elsewhere! BAD EXPERIENCE THERE FOR SURE!!
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📈Quick Comparison: Top Eye Clinics in Rice Lake
NameRatingPhoneLink
Shopko Optical Current⭐ 4.6 (252)✅ YesView Details
Northview Eye Associates ⭐ 4.9 (490)✅ YesView Details
Chippewa Valley Eye Clinic ⭐ 4.8 (44)✅ YesView Details

Comparison based on verified Google Maps data and user reviews.

[?]Frequently Asked Questions
Where is Shopko Optical located? +
Shopko Optical is at 2304 S Main St, Rice Lake, WI 54868, United States, Rice Lake, Wisconsin 54868.
What services does Shopko Optical offer? +
Shopko Optical provides comprehensive eye care including services for this business. Call +1 715-236-7906 for specific service availability.
What are the opening hours of Shopko Optical? +
Shopko Optical is open 8 am-6 pm. Closed on: Sunday
Does Shopko Optical accept walk-in patients? +
Shopko Optical in Rice Lake accepts both appointments and walk-ins, though appointments are recommended for specialized services.
What is the average consultation fee at Shopko Optical? +
Consultation fees vary by service at Shopko Optical. Basic eye exams typically start from $50 to $150 in Rice Lake, while specialized treatments and surgeries may cost more.
Is Shopko Optical equipped for emergency eye care? +
Shopko Optical provides emergency eye care services for conditions like eye injuries, sudden vision loss, or severe eye pain during operating hours.

About Shopko Optical

At Shopko Optical of Rice Lake, WI , we put our patients first and strive not only to care for your eyes, but for your general wellbeing. Located at 2304 South Main St in Rice Lake, we make it our mission to always act in your best interest, and we succeed most when you feel valued and happy with the service you receive. We believe your eyecare should be rooted in trust, and that the best eyecare is personalized and comprehensive.

How to Get Help at Shopko Optical

To visit Shopko Optical in Rice Lake, call +1 715-236-7906 to schedule an appointment or walk in during business hours. Bring your medical history and any current eyeglasses or contact lenses.

Why Choose a Verified Eye Clinic in Rice Lake?

Choosing a verified eye clinic like Shopko Optical in Rice Lake ensures you receive professional care from qualified specialists using modern equipment and approved treatment methods.

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🛡Editorial Verification
9.8/10
Trust Score: Excellent
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🗺️Location
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🕐Opening Hours
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Monday8 am-6 pm
Tuesday8 am-6 pm
Wednesday8 am-6 pm
Thursday8 am-6 pm
Friday8 am-6 pm
Saturday8 am-2 pm
SundayClosed
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Verified Eye Clinic Listing This listing has been verified for accuracy of contact details, professional credentials, and active operation status.
Registry Code: GBP-VET Last Vetted: May 2026

Google Place ID: ChIJxyGSRv76rFIRFIxNdGmnN0k