Aspire Optical Co.

I had an outstanding experience at Aspire. It felt like I was in a high end boutique. The vibe of the store is incredible with a vast selection of frames. I worked with Sidnee and couldn't be more pleased. She was friendly, patient, knowledgeable, and genuinely committed to helping me find the right eyewear. She got it right on the first pair! Thank you, Sidnee, for taking such good care of me!

Dr. Barrett listens carefully to assure I have just the right eye prescription. Aspire works with my insurance for my frames. They handle all the paperwork.

The BEST experience I have ever had at an Optical Place! After 2 weeks my trial contacts weren't working out. I went in and my prescription had changed and she worked very hard to get me to see clear! I can now SEE clearly and close up!!! I am very happy!

I can't say enough great things about Aspire Optical Co. Having worn glasses for over 20 years, I can confidently say that Aspire Optical provides an unmatched experience. Even though I currently live in Chicago, I waited to buy my glasses until I could visit Aspire again in Fargo because no other place, not even in a big city, compares. Their blend of expertise, authenticity, and personalized care makes them truly one-of-a-kind. I will absolutely continue coming back for all my optical needs! From the moment I walked in, their team went above and beyond to perfect my prescription and recommend products that directly addressed my eye fatigue and strain from long days in my doctorate program. They weren't just knowledgeable--they were true experts in identifying exactly what I needed for both comfort and clarity. When it came to styling, I was blown away. I've always hated shopping for glasses, but the staff at Aspire made it an enjoyable experience for the first time in my life. Multiple team members actively helped, pulling frames they thought would complement my face shape and style. Without their keen eye and input, I never would have found frames that I genuinely LOVE. They provided honest feedback, telling me when something wasn't quite right, whether it was the shape or size, and ensured the final pairs I chose were truly perfect. If you're looking for knowledgeable staff, honest guidance, and a top-notch experience, Aspire Optical Co. is hands down the place to go.

The staff at Aspire are so friendly and knowledgeable! I had a unique situation with my bifocal lenses and Dane understood exactly what I needed getting me fitted for the right lens type. In less than 1 week I had my new glasses and they are great.

Great Customer Service!! Dane was very helpful! I got help understand digital lenses and how much my insurance covers. I would definitely come back. They offered a cheaper option where they hand cut my lenses and they were ready in 2 days compared to having to wait weeks after getting new glasses! So nice!

Aspire Optical has the BEST staff, who are truly experts in their craft. The selection of frames that they carry is truly one of a kind. There is nowhere else that you will find the variety that Aspire has. The staff is extremely knowledgeable about the brands that they carry. It does not feel like they are salespeople, but rather stylists and educators. The Dr on staff is very thorough with eye health, and always asks questions to ensure that I am going to be happy with the prescription and what I am using it for. I will always be a happy customer at Aspire Optical.

The staff is outstanding, my exam was very thorough and every detail was explained. They have a great selection of frames. They helped me select the one that would work the best for my needs and look good. Courtney went through the lense options and insurance to get me the best deal. While I was there I witnessed several people come in and everyone was greeted cheerfully and promptly asked how they could be helped. Thank you, Aspire