📋 Eye Care Provider
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Ulla Eyewear
📍 562 N Midvale Blvd, Madison, WI 53705, United States
[x] Active Centre⭐ 5/5 (604 reviews)🏆 Expert Choice🕐 10 am-7 pm📞 +1 608-231-3937⏱️ 3 min read
Ulla Eyewear
Eye Care Provider
562 N Midvale Blvd, Madison, WI 53705, United States
Madison, Wisconsin 53705
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ullaeyewear.comOfficial Website
PIN Code
53705
Plus Code
3GCW+VW Madison, Wisconsin, USATimings
10 am-7 pm
Verified May 2026
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Ulla Eyewear
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⭐Customer Reviews
MS
★★★★★
I *loved* my experience shopping with Ulla! I was years overdue for new frames--and so anxious about finding something new. From the moment I walked in the door, the experience was wonderful--from their gorgeous selection, to the personal attention, to the ease of scheduling... and even chocolate. Maddy was exceptional in helping me find my new looks. Thank you to the whole team!
CT
★★★★★
Excellent customer service and quality glasses! I worked with Maddy. She suggested frames that I might not have considered and I'm absolutely thrilled with the results. She was very knowledgeable and helpful. I purchased two frames and the three sets of lenses package, which is a great deal. I appreciated the option for text communication and scheduling...much easier than calling. Lastly, the business is dog-friendly and I was traveling from out of town on a hot day. I was able to bring my dogs safely inside which was greatly appreciated. I will be a repeat customer!
DD
★★★★★
I have been going to Ulla Eyewear practically since they opened! I wear Rx glasses constantly so it's important that they work right, fit right, and look great--- and it helps if they look a bit unique, too. Ulla has so many great options to choose from so that I can find some pairs that suits my different moods and needs: computer/reading, sunglasses, and everything else! I get so many compliments on my Ulla eyewear. The staff are consistently awesome. Thanks, Ulla!
JH
★★★★★
I can't say enough great things about Ulla Eyewear! From the very first consultation to the moment I picked up my new glasses, the entire experience was absolutely fantastic. Their communication was outstanding--clear, warm, and incredibly attentive. I especially loved having the option to text; it made everything so quick and convenient, and the staff always replied right away.
I ended up choosing Theo frames--my second pair--and they are absolute showstoppers. Unique, bold, and full of personality, they're the kind of glasses that make people stop and ask about them. The team helped me find a pair that feels like a true expression of who I am.
Between the stunning selection, the expert guidance, and the above-and-beyond service, Ulla is in a league of its own. If you want eyewear that turns heads and a team that makes the whole process a joy, this is the place.
PZ
★★★★★
I'm not a "fancy" glasses kind of guy, but I stopped in to Ulla anyway just to browse. In ten minutes Maddy found a pair of glasses that I couldn't leave without. They were more expensive than the typical optometrist showroom brands and the thrifty internet sites, but I walked away with glasses that look and feel better than anything I've worn in the past. Getting professional advice on what styles work best for my face and personality helped tremendously. The whole process was so comfortable and professional that I regret not coming to Ulla sooner.
MJ
★★★★★
This place is the best! They have really unique styles that feel substantial and worth the investment. I literally get compliments on my glasses everywhere I go. I've gotten to hang out with the whole staff, and they are, each of them, gems to work with and know. The owner also goes out of her way to invest money back into the community. I know money is tight for most, but this is an investment worth saving for.
SF
★★★★★
Working with Ulla was the best experience I've ever had with choosing glasses. I felt like they really were able to find what really looked good on me! The customer service was amazing! I was notified when my glasses were going to be later than expected. I would recommend Ulla to everyone! Thanks for the great experience!
KH
★★★★★
I can't say enough nice things about this store. I think I worked with the entire staff in the time it took to find, order, and fit my glasses. Everyone is very friendly and knowledgeable. I especially appreciate the staff's patience in dealing with and willingness to accommodate my indecision about color.
There's a nice variety in the collections they provide. The discounted rate on the bundle of 3 sets of lenses was a good chance to update my prescriptions.
A small shop gem!
📈Quick Comparison: Top Eye Clinics in Madison
| Name | Rating | Phone | Link |
|---|---|---|---|
| Ulla Eyewear Current | ⭐ 5 (604) | ✅ Yes | View Details |
| TLC Laser Eye Centers | ⭐ 4.9 (802) | ✅ Yes | View Details |
| UW Health University Station Clinic Eye Care Clinic | ⭐ 4.7 (778) | ✅ Yes | View Details |
Comparison based on verified Google Maps data and user reviews.
[?]Frequently Asked Questions
Where is Ulla Eyewear located? +
Ulla Eyewear is at 562 N Midvale Blvd, Madison, WI 53705, United States, Madison, Wisconsin 53705.
What services does Ulla Eyewear offer? +
Ulla Eyewear provides comprehensive eye care including services for this business. Call +1 608-231-3937 for specific service availability.
What are the opening hours of Ulla Eyewear? +
Ulla Eyewear is open 10 am-7 pm. Open all days.
Does Ulla Eyewear accept walk-in patients? +
Ulla Eyewear in Madison accepts both appointments and walk-ins, though appointments are recommended for specialized services.
What is the average consultation fee at Ulla Eyewear? +
Consultation fees vary by service at Ulla Eyewear. Basic eye exams typically start from $50 to $150 in Madison, while specialized treatments and surgeries may cost more.
Is Ulla Eyewear equipped for emergency eye care? +
Ulla Eyewear provides emergency eye care services for conditions like eye injuries, sudden vision loss, or severe eye pain during operating hours.
About Ulla Eyewear
Ulla Eyewear is not your average eyewear store. Located on the near west side of Madison, WI, we're proud to bring you the highest quality frames, sunglasses, and customer service. With over 25 years in business, we know our team of skilled opticians/ frame stylists are ready to offer a warm welcome, answer any questions you may have, and fit you with the eyeglasses that are perfect for both your style and vision. No matter where you're at in your eyewear journey, our opticians are here to help fine-tune your experience - whether it's finding you something classic or funky or guiding you through the fitting process, they'll ensure you leave with confidence and excitement in your selection!
How to Get Help at Ulla Eyewear
To visit Ulla Eyewear in Madison, call +1 608-231-3937 to schedule an appointment or walk in during business hours. Bring your medical history and any current eyeglasses or contact lenses.
Why Choose a Verified Eye Clinic in Madison?
Choosing a verified eye clinic like Ulla Eyewear in Madison ensures you receive professional care from qualified specialists using modern equipment and approved treatment methods.
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🛡Editorial Verification
9.8/10
Trust Score: Excellent
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| Monday | 10 am-7 pm |
| Tuesday | 10 am-7 pm |
| Wednesday | 10 am-7 pm |
| Thursday | 10 am-7 pm |
| Friday | 10 am-7 pm |
| Saturday | 10 am-7 pm |
| Sunday | 11 am-6 pm |
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📍Nearby Centres
3.8 km away
4.8 km away
62 m away
7.9 km away
Verified Eye Clinic Listing
This listing has been verified for accuracy of contact details, professional credentials, and active operation status.
Google Place ID: ChIJPenB4kCsB4gR5abRNChygB0
Registry Code: GBP-VET
Last Vetted: May 2026
Google Place ID: ChIJPenB4kCsB4gR5abRNChygB0
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