Target Optical

Aspen is so amazing! If you get the chance to work with this amazing person I totally recommend it. She always has the best fashion advice as well as gives you up to date information the the products they have. This time she informed me of a new lens they have. Thank you Aspen for always being amazing. The optometrist was also great and always professional. I love coming to this location.

The service is very patient focused. The optician was patient and knowledgeable. I feel that they want my glasses to be perfect for me. She had excellent suggestions. My first pair is perfect! I'm waiting for a second pair that I just ordered.

My wife and I had one of the most unprofessional and frustrating experiences we've ever had at an optical center, and I feel obligated to warn others before they consider coming here. Our appointments were scheduled for December 19, 2025. Because the online system wouldn't allow joint scheduling, we booked them two hours apart--only for the optometrist to casually mention that we could have been seen together. That set the tone for what became a disorganized and careless experience. After her exam, my wife tried to ask a simple question about insurance benefits. Instead of receiving help, she was met with a rushed, cold, and dismissive attitude. No effort to assist, no courtesy, nothing. We were told our glasses would arrive in about 14 days. I never received any notification that my glasses were ready. When I called to check, the phone was answered with no greeting--just someone demanding my phone number. When I asked if the call might drop, I was snapped at and told the employee was "on her break" and would call back in 10 minutes. The call didn't come for nearly 30. When I asked why I hadn't been notified, I was told they "didn't have to" and that it wasn't store policy. No apology, no concern. When I arrived to pick up my glasses, the same cold attitude continued. When I mentioned they didn't feel right, I was brushed off with vague explanations and contradictory instructions. When I asked about my wife's glasses, I was told she would "just have to wait" and call back in 14 days. When my wife later called the store, she was greeted with "Optical. Hold!" and placed on hold for more than 10 minutes with no follow-up. The tone was consistently irritated and uninterested in helping anyone. Shortly after, I began experiencing headaches and visual distortion from the glasses I had just picked up. When I returned, a manager apologized, acknowledged ongoing issues with previous employees, and offered a refund and a replacement pair at no cost. I appreciated that--until the situation got even worse. The refund never appeared on my account. When I called again, the same employee who had been dismissive before showed zero concern and talked over me repeatedly. She refused to connect me with a manager or provide any information about when one would be available. Because my phone blocks private numbers, I missed the manager's calls. Instead of waiting for a callback, she called my wife and claimed I had been "rude." She then admitted she couldn't process the refund to my card and had instead refunded it to my wife's card--without permission, without asking, and without any justification. She even suggested my wife "just give the money" to me. No professional business should ever handle customer payments this way. At this point, the entire experience--from scheduling, to customer service, to prescription accuracy, to financial handling--has been unacceptable. My wife and I were treated with indifference, disrespect, and a complete lack of basic courtesy. I've been a loyal Target customer for years, but this experience has made me seriously reconsider that loyalty. I hope others read this before deciding where to take their business. I would rate them zero stars for their refusal to correct mistakes. After we filed the complaints, they have declined to make any corrections.

Showed up 6 minutes late for an appointment. They called me during the week, but there was a death in my family where I wasn't able to pick up these calls. I go in and there was nobody there to greet me or take my appointment so I waited a few minutes for Renee to get off the phone. He was rude and passive about me not picking up the calls or filling out the paperwork beforehand. Another girl calls his name and is whispering (clearly about me) and then comes to tell me very passively that I am too late for my appointment and it is now 11 minutes past the appointment so they cannot take me. I understand that I showed up late but had they just done their job I would have had enough time. So unprofessional and rude. Don't go there. I have had multiple bad experiences with Renee already, so kind of glad I'm not going back.

I visited optical today to get my glasses fixed, and I was thoroughly impressed with the service I received. Even though I didn't purchase my glasses from them, the staff was incredibly helpful and accommodating. They quickly assessed the issue and fixed my glasses with expertise and care. I really appreciated their willingness to help without any obligation. It's rare to find such a customer-focused business these days. I highly recommend this shop for their excellent service and friendly staff!

Aspen and the Target Optical team in Superior are great. They are so easy to work with and have helped me get both my contacts and glasses situated. Highly recommend!

I was visiting Superior from the east coast and needed an eyeglass adjustment. I thought I would give Target Optical a try and was glad I did. Aspen, the woman at the front desk, was kind enough to help make the appropriate adjustments without hesitation. Thank you so much, Aspen and Target Optical. Much appreciated.

The manager was so kind and patient. My husband and I got contacts, glasses and sunglasses and was there with a newborn and everyone was so kind and professional. Loved the team. Thank you!