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Frame of Choice

📍 880 Emerson St, Rochester, NY 14613, United States
[x] Active Centre⭐ 5/5 (36 reviews)🏆 Expert Choice🕐 9 am-5 pm📞 +1 800-227-6342⏱️ 3 min read
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Frame of Choice

Eye Care Provider
🏢
880 Emerson St, Rochester, NY 14613, United States Rochester, New York 14613
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frameofchoice.comOfficial Website
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Area / Ward
Lyell-Otis
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PIN Code
14613
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Plus Code
58FW+QC Rochester, New York, USA
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Timings
9 am-5 pm
Verified May 2026
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Frame of Choice

📞 +1 800-227-6342
📍 880 Emerson St, Rochester, NY 14613, United States...
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📷Photos (17)
Customer Reviews
5
★★★★★
36 reviews on Google
5★
36
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KT
Kenshin Takamatsu
Jul 22, 2025
★★★★★
An awesome and professional experience. From my initial contact until my order arrived Sam went above and beyond. My glasses arrived fast and were packaged well. They came with a very nice case, lens cleaner and cloth. All I can say is thanks for a great transaction and I will be ordering from Frame of Choice in the future. Great product and great service!
SW
Sheng Wu
Dec 02, 2023
★★★★★
-- Professional and heartwarming service -- First of all, the lenses quality is superb. We made an order for the NReal Air Pro 2 glasses from NReal's official partner link. Not only that Frame of Choice reached out to me to make sure my prescription & PD measurements are correct before making the lenses, but also expeditated our order after knowing we will be on international trip soon so we could enjoy the glasses for the holiday. The contact from Jiun from Frame of Choice has been so professional *and* heart warming. We made another order for my partner right away. This is the most pleasant shopping experience we have had. What a refreshment in this modern day. Thank you and recommended.
Review photo
D
DK
Apr 26, 2024
★★★★★
Got package stolen but gave me a discount for my next order when I thought there was nothing I can do! Also delivered it timely because I was only at home on certain days shipped 2 days before that day and arrived just on time! customer support by email was fast and helpful! I feel much better with inserts compared to forcing to use glasses or contacts. Easy installation but a guide would be helpful if it came with the inserts. But overall very thankful of everything!
A
Ash
Feb 24, 2024
★★★★★
Outstanding service. They are very hands on. I had a problem with my script and they helped me to resolve it. I received my lenses two days after letting me know it would take more than 7 business days to process the order to allow for shipping... Two days later, at my door! Outstanding customer service. 10 out of 5 stars.
BR
Beata Rapta
Dec 05, 2025
★★★★★
Best service ever. They are always happy to help!!!
Review photo
SM
Stephen McAnulla
Sep 19, 2023
★★★★★
My order went through and was shipped in less than 24 hours! Jiun, the customer service rep that worked with me was fast and very polite! He did an amazing job. Truly the best customer service I can remember in a very long time. I will post another review about the actual product when it arrives and I've had a chance to test it thoroughly. Top Notch Company!
SG
Scott Guest
Sep 08, 2023
★★★★★
I had a fantastic experience with Frame of Choice. I ordered a specialty insert for my XReals based on a bifocal prescription. Unfortunately, the first attempt wasn't quite right, and I was worried that I might be stuck with what I had. After reaching out to customer support to inquire about this matter (Sam in my case) I was able to work out a replacement with them with ease and with friendly service at every step of the way... 5 Stars well deserved!
JH
Joshua Hatfield
Oct 19, 2023
★★★★★
Ordered a pair of the S9 "BCG" prescription frames and had great service throughout the process. Requested a custom size that was not available but was recommended one that was very close. The glasses arrived quickly and look great! They fit perfectly. Thank you to Jiun and the team at Frame of Choice for their excellent support and quality frames.
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📈Quick Comparison: Top Eye Clinics in Rochester
NameRatingPhoneLink
Frame of Choice Current⭐ 5 (36)✅ YesView Details
Dr. Vincent B. Graniero ⭐ 4.9 (703)✅ YesView Details
Katelyn E. Vilasi Optometry, PLLC ⭐ 5 (569)✅ YesView Details

Comparison based on verified Google Maps data and user reviews.

[?]Frequently Asked Questions
Where is Frame of Choice located? +
Frame of Choice is at 880 Emerson St, Rochester, NY 14613, United States, Rochester, New York 14613.
What services does Frame of Choice offer? +
Frame of Choice provides comprehensive eye care including services for this business. Call +1 800-227-6342 for specific service availability.
What are the opening hours of Frame of Choice? +
Frame of Choice is open 9 am-5 pm. Closed on: Saturday, Sunday
Does Frame of Choice accept walk-in patients? +
Frame of Choice in Rochester accepts both appointments and walk-ins, though appointments are recommended for specialized services.
What is the average consultation fee at Frame of Choice? +
Consultation fees vary by service at Frame of Choice. Basic eye exams typically start from $50 to $150 in Rochester, while specialized treatments and surgeries may cost more.
Is Frame of Choice equipped for emergency eye care? +
Frame of Choice provides emergency eye care services for conditions like eye injuries, sudden vision loss, or severe eye pain during operating hours.

About Frame of Choice

Welcome to Frame of Choice, your premier destination for eyewear solutions. As an e-commerce platform under the trusted brand of Rochester Optical, which has been a leader in the industry since 1932, we bring you a wide range of eyewear options with a focus on quality and customer satisfaction. Frame of Choice offers top-of-the-line products ranging from military eyewear to AR/VR prescription solutions. Our experienced team of opticians and optometrists are dedicated to providing personalized assistance, ensuring you find the perfect frames that meet both your vision needs and personal style. Experience the best in eyewear with Frame of Choice. Shop our collection today and discover the perfect frames for you!

How to Get Help at Frame of Choice

To visit Frame of Choice in Rochester, call +1 800-227-6342 to schedule an appointment or walk in during business hours. Bring your medical history and any current eyeglasses or contact lenses.

Why Choose a Verified Eye Clinic in Rochester?

Choosing a verified eye clinic like Frame of Choice in Rochester ensures you receive professional care from qualified specialists using modern equipment and approved treatment methods.

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🛡Editorial Verification
9.8/10
Trust Score: Excellent
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🗺️Location
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🕐Opening Hours
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Monday9 am-5 pm
Tuesday9 am-5 pm
Wednesday9 am-5 pm
Thursday9 am-5 pm
Friday9 am-5 pm
SaturdayClosed
SundayClosed
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📍Nearby Centres
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Verified Eye Clinic Listing This listing has been verified for accuracy of contact details, professional credentials, and active operation status.
Registry Code: GBP-VET Last Vetted: May 2026

Google Place ID: ChIJ6z9As4az1okRu5tXeiZhCLA