Swoon Eyewear

Swoon Eyewear is my new go to for glasses and for prescription appointments. So easy! Brad and Jane and Gabe are doing a great job, and are rewriting the way the industry works. As a true family business, they couldn't be more involved in the Milford community. I was delighted with my new glasses! The whole process was easy, affordable, and pleasant.

I cannot say enough positive things about Swoon! Jane went above and beyond to help me find the perfect glasses, and Brad took the time to explain what lenses I needed and what could be done to help with all the issues I struggle with! I will absolutely order again! Fantastic business. Fabulous people who truly care!

Best eyeglasses experience ever - friendly professionalism wrapped in expertise. I was treated with kindness and respect, not rushed, not pressured. I got two pairs of glasses for the same out of pocket cost that I used to get one poorly crafted eyeglasses. My new daily glasses are perfect, and my second pair allows me to do the very close work my hobby requires without the eye strain.

Great customer service! I live out of state and ordered a pair of sunglasses. I submitted the wrong RX (My fault) and they were so kind to exchange and remake with the new RX. The process was smooth and fast. Thank you Swoon! This was my second pair from you guys and will definitely not be the last!

SWOON Eyewear is a fantastic, locally owned and operated business located conveniently right off the Milford oval. I recently purchased prescription and non-prescription sunglasses from them; and they were super easy to work with. Brad and Jane provided great customer service and communication throughout the process; and my glasses were ready within a week or two. The quality is great and you can't beat their prices!

What an amazing place with specialized care for their clients! I have an incredibly difficult prescription and have had not so great experiences at places covered by my eye insurance. I reached out to Swoon to see what out of pocket cost would be for me to forgo my insurance benefits and it was a no brainer! What I usually spend covered my eye exam, contact consult, year of contacts, prescription glasses and prescription sunglasses! To top it off they nailed my prescription and I finally have comfortable glasses and sunglasses so my eyes can get a break from over wearing my contacts. Jane was incredible to work with during the exam and Brad was fantastic when it came to fitting my glasses and helping me pick which frames worked best for me and my prescription. I would absolutely recommend them to anyone who is looking for a modern, affordable, and specialized experience! I am a Swoon customer for life!

Budget-friendly: the lenses I am getting at Swoon are literally 1/3 the cost of what I was quoted at two local, large practices. Brad is knowledgeable, down-to-earth and most importantly, practical about giving me what I want at a reasonable cost. Swoon Eyewear may look like a boutique setting, but it's every person's place for attractive eyewear!

Loved them! Jane and Brad are so helpful and informative. The establishment is super cute and very clean and hands down professional. You can tell they care and don't treat their patients as a number! It was super easy to get in for appointments for an eye test for glasses and contacts. They're so warm and welcoming and just all around the best! I'm so happy I stopped in! Their pricing is way more affordable and have such a beautiful selection for everyone's wants and needs! Highly recommend them